If you are a web entrepreneur, you have to hire an SEO expert or search engine optimization company to rank your site higher. There are certain SEO techniques which they have to follow. If you want to rank higher on google your SEO expert or the search engine optimization company you have hired must follow Google SEO starter guide rules.
DON’T let your SEO EXPERT or SEARCH ENGINE OPTIMIZATION COMPANY do it with your website
There are certain things you should not let your search engine optimization company do on your website. These things are not recommended by Google or any knowledgeable SEO expert.
These techniques are part of Black Hat SEO.
I am sure you would have heard it somewhere. If not, then you need to know the Black Hat SEO and tell your search engine optimization company not to follow these kinds of techniques on your website.
These techniques may give you the temporary and quick result but Google may penalize you soon and you lose all your hard work and ranking as well.
Before you know more about what your SEO expert should do with your website you should know what to do.
You can go too official help center of google and learn SEO techniques to rank your site. You can also follow the Google SEO starter guide available there.
So, if you have any question like the following please keep reading to get your answers.
Is your quest for creating a keyword targeted blog article or website to attract a huge traffic?
Are you searching for top-notch SEO techniques or search engine optimization company to rank your website on Google first page?
Well, if these questions are causing any problem in your mind, then you have come to the right place. There are just 2 factors that play a crucial role in optimizing your blog or web page with targeted keywords.
This can be found in the likes of off-page and on-page optimization.
Read on to discover more facts about SEO, On Page SEO, white hat SEO, SEO techniques and top-notch strategies to rank on Google first page in 2018.
A: Off-Page Search Engine Optimization Tips:
Off-Page simply means any or all the activities that are done far away from your site to boost the ranking of a page in search engine results. It is important to know that Off-Page is beyond link building.
1. Search Engine Submission:
This is an SEO technique that can help place your website on Google first page in 2017. You can make use of optionally noted search engines conjointly. A couple of this will produce great backlinks.
2. Infographic Submission:
This is an advanced method of Off-Page and content sharing. Infographics submission will many people to decipher your content with a lot of microorganism information.
3. Fetch URL:
Fetch URL will help if you think it is taking much time for your content to pass through indexing.
4. Make Use of Pinging Website:
Ping websites will help effectively for the assortment and separation of your site.
5. Improve Social Media Involvement:
Try to be active on well-known social media platforms like Facebook, Instagram, YouTube, Quora, and Pinterest. Social media is becoming an active part of people’s lives and you should not ignore it.
B. On-Page Search Engine Optimization Tips:
1. Meta Description:
With search results, you Meta descriptions are compared to ads. When you properly write a good description, it will provide you with extra clicks.
2. Keyword Research:
The keyword remains one of the most crucial aspects of your site. If you are able to find relevant and the best keywords for your website, then more traffic will follow.
3. Images In Content:
If you want to make your website more visually appealing, then simply add images in content. It will help to keep boring readers excited. This is another effective method to gain more clicks.
4: SEO Plugin:
if you develop your site in any CMS you can use any good SEO Plugin like Yoast in WordPress. It optimizes most of your content and advice you to change what is necessary to get better SEO results.
Among other Off-Page and On-Page SEO techniques to use, are image marketing, content sharing, guest blogging, blog commenting, classified ad posting, social bookmarking, title tag, search engine friendly URL, Wikipedia link sharing, competitors link building and just to mention a few. You should always ask your SEO expert and search engine optimization company about these things.
Just don’t only ask them for results in the form of rank or sale also ask them for results and action they perform on your website.
Importance of SEO in Small business and big IT Companies
IT companies are often at the forefront of everything technology in the current world market. They serve as the support for other businesses and companies which rely on IT services for their sustained operations as well as scaling out and transitioning to newer, more advanced systems.
Big IT companies can hire many SEO Expert in their organization or they can just form a dedicated search engine optimization company to take care of their work. However, it’s not very easy for small businesses.
Importance of SEO is Increasing day by day and so of SEO experts and search engine optimization company. Let’s analyses why and where does SEO stand in IT companies.
1. Rapidly Changing Technological Ecosystem:
With the advent of cloud computing, mobile apps, and the IoT, IT companies are now in increasing demand for these services from various sectors of the industry.
To get better placement in the job market, these companies require search engine optimization company or SEO expert for easier discoverability as well as a broader audience which is seeking these services towards ensuring that their businesses stay afloat during these tough times.
Also, the market is increasingly technology-driven and powered by the web which is where most of the businesses today have a big traction as compared to traditional businesses.
2. Highly Competitive Industry:
The technology companies are often sought for by the businesses that are seeking to replace their infrastructure for modern services which ensure that they are capable of meeting and sustaining growing demand as well as an unprecedented scale at which things happen in these days.
Being discovered means being readily available in search results with concise and precise detailing about what they are all about as well as the services they provide. Your search engine optimization company should do all the research about your competitor if you want to get best results.
3. Digital Marketing:
With digital marketing, IT firms are increasingly on the forefront for getting their services known out there in the market which then ensures that they are in business, round the year.
Besides, these businesses are the same ones that are in charge of putting up technological resources for the companies that look for their services and SEO might sometimes seem to be not such a necessity.
With digital marketing, the IT businesses are able to make their brands well known and spread throughout so that companies looking to benefit from their services are in a position to reach them easily. Ask your search engine optimization company to follow Google SEO starter guide when they are doing digital marketing on your brand.
4. IT Companies Brand Presence:
However, it is the discoverability that determines the kind of business that these firms will be getting where easy discoverability means more businesses while an obscured IT business will rarely receive contracts which are essential for their continuity.
Social media is the platform to make your brand big, search engine optimization company you have hired should work on this thing also. So, follow social media marketing rules properly and become a brand.
In conclusion, keep an eye on your SEO expert or search engine optimization company you have hired. Ask them for actions taken and full report of changes what they see.
Don’t let them perform black hat SEO techniques on your website only ask for white hat and Google recommended SEO techniques. IT companies also require SEO services as well since being found easily means better chances of landing business opportunities in the modern economy.